Since September 26th the NASDAQ has fallen 11 percent. This event is having an impact on video game industry too. The video game sector dropped much more sharply than the Nasdaq. According to a recent LA Times report, this last quarter of the year, which for video game companies should be the plentiful sales season, is instead looking like a time of forced belt tightening.
Game publisher Activision, who publishes World of Warcraft and Call of Duty tops the lists by losing 4 billion dollars in shareholder value. Meanwhile Electronic Arts also known as EA lost 2 billion dollars.
Wedbush Morgan analyst Michael Pachter – who specializes in analyzing the video game industry, remains confident about the future however. “We’re still going to spend the same amount of hours entertaining ourselves,” Pachter said. “It’s just a matter of which entertainment we choose to buy, and games are still perceived to be a super value.”
It is said that 2007/2008 is the best year for gamers.