Does Consumer Really Know What Blu Ray and HD-DVD is?

The PlayStation 3 remains one of the market’s cheapest, but most capable Blu-ray Disc movie players – but oddly enough, that fact isn’t as well known as one may believe. In fact, research results released by NPD Group suggest that the majority of gamers, including owners of Xbox 360 or PlayStation 3 consoles, are oblivious to their machine’s high-definition capabilities.

Amazingly, the report finds that only 40 percent of PlayStation 3 owners knew that the games machine was fully capable of playing Blu-ray Disc movies. And of those who knew about the Blu-ray feature, only half had used it to play a movie during the last 10 times they used the console. The remaining half who knew about the movie player capabilities do not take advantage of the feature.

While movies may not be on every gamer’s agenda, only 30 percent of Xbox 360 owners knew of the machine’s high-definition gaming output capabilities, with the number rising to 50 percent in the case of PS3 owners. This suggests that the majority of current generation gaming still takes place on standard-definition televisions.

Playstation 3, Xbox 360

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