“The price of the PS3 is high… But you’re paying for potential,” says Howard Stringer, CEO of Sony Corp. It’s not unlike the strategy that a person on a corner selling narcotics might employ; you get what you pay for. And the PlayStation 3 has the most potential of them all.

Sony has taken a large risk, but they feel it’s doing to pay off in massive profits when all is said and done. “Obviously, it’s a higher-risk strategy as all new inventions are. But if the PS3 lives up to its total potential, then I don’t think anyone will be worried about Nintendo or Xbox’s cheaper price,” Stringer confidently announced at a recent press conference.

When speaking of PS3’s Blu-ray capability he went on to ask, “When you bring into new technology, do you go for a cheaper transitional [product], or do you take a chance on future-proof, higher technology which will keep you going for many, many years?”

On the other hand, one can say that Microsoft is also “future proof” since they offer an optional HD-DVD player for the Xbox360. I wonder if Sony knows that.